The following are excerpts from Mollie Hemingway’s article. (r. a. note)
The Federalist.com ——— By Mollie Hemingway —————Mon., Feb. 08/21
In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”
Here is one of the main reasons, of the three, that the Springsteen Jeep Ad didn’t work.
(1) The Messenger Is Known For Hating Republicans
Many Americans love Springsteen’s music. His successful career has spanned four decades. Many liberals love that he shares their political views and works so hard as a political activist. Springsteen, like so many other wealthy celebrities, regularly speaks ill of Republican voters and politicians.
Just before the 2020 election, Springsteen called for “an exorcism in our nation’s capital” as dark music played on his radio show. Of Trump’s presidency, he said, “I thought it was a f—ing nightmare, but it was true.” The episode, titled “Farewell To The Thief,” also insulted President Trump’s family.
The 71-year-old Springsteen told Australians that he would leave the United States and move there if Trump was re-elected.
Springsteen’s posture against Republicans is well known and goes back decades. He was angry at President Ronald Reagan’s positive mention of Springsteen’s “Born In The U.S.A.” He endorsed and campaigned for John Kerry, Barack Obama, and Joe Biden.
In 2016, he was calling President Trump a “moron.” In 2017 he bashed Trump in a protest song.
As one Twitter user put it, “That’s all I could think of, the whole spot. Being preached to by someone who doesn’t respect my views who relishes in suppressing them, having the nerve to pretend to be ‘my community’ and declare unity. They have no idea how transparently cynical the whole thing came across.”
(2) The Images Were All Off
The ad began with images of a tiny Christian chapel in the middle of the continental United States. The chapel, which seats maybe a half dozen, features a cross on top of a map of the United States that is painted like the American flag. (continues at the link)
Here’s “The Terrible/Worst Jeep Ad Vod By Springsteen, in case you missed it.