Aunt Jemima To Be Banished From Breakfast: Racist Stereotype!

 

Al jazeera.com                  Wed., June 17, 2020

Breakfast tables in the United States will soon be rid of a 130-year old racial stereotype long criticised by activists.

On Wednesday, PepsiCo announced it is removing the image of Aunt Jemima from packaging for its pancake mixes and syrup and changing the name of the brand. The decision comes in the wake of nationwide Black Lives Matter protests calling for an end to systemic racism in the US.

The logo of the more than a century old brand features an African American woman named after a character from 19th-century minstrel shows. The offensive caricature is rooted in a stereotype of a friendly Black woman working as a servant or a nanny for a white family.

The brand has faced social media backlash and calls for a boycott in recent days, amid protests against police brutality and racial inequality following the death of George Floyd, an unarmed Black man, in police custody in Minneapolis last month.

“We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America in a statement. Quaker Oats Company is a subsidiary of PepsiCo.

 

“We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry,” said Kroepfi.

PepsiCo said packages without the Aunt Jemima image will start appearing in the final three months of this year.

The company also announced on Tuesday a set of initiatives worth more than $400m over five years to support Black communities and increase Black representation at PepsiCo.

Source: https://www.aljazeera.com/ajimpact/racist-stereotype-aunt-jemima-banished-breakfast-200617132553477.html

About ron abbass

Because of my last name, there are some who might think I'm a Muslim. I'm an older student of the bible and I regard myself as Christian-other. That is, I was baptized in a Torah-keeping assembly. I'm one who tries his best to follow Yayshua, the Messiah (Christ) by keeping the commandments, the dietary laws, the weekly Sabbath and the annual Sabbaths (Holy Days) instituted and ordained by the great I AM, the Creator-God of Israel. I reject the holidays and festivals invented by the Roman church. Truth-seeking is my present passion. Presently, I do a lot of research into the World Wars, the mass media, the Holocaust, Zionism, Health Issues, 9/11 and the power brokers who are behind the New World Order that is gradually being established mainly in the Western Nations. Many prognosticators (prophets) both secular and religious are warning us that we are living "On the Eve of Destruction" - the last days. There's a very good chance a nuclear tsunami will eventually visit many nations. Peace and blessings to all who love the truth and hate the lies.
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