Clickbait-BuzzFeed Shuts Down UK & Australian Operations.

RT     By Helen Buyniski            Thurs., May 14, 2020

Notorious clickbait outlet BuzzFeed has shuttered its UK and Australian operations in what must be the end of an era, having learned the hard way that even the biggest orgy of rage-clicks doesn’t translate to profits.

BuzzFeed announced it had furloughed 14 journalists in both countries on Wednesday, declaring it would no longer cover local news in the UK and Australia in favor of “news that hits big in the United States.” inThe writers aren’t expected to come back, and they join a total of 82 BuzzFeed employees who’ve “temporarily” lost their jobs during the last two weeks. The remaining staff have had to tighten their belts and swallow pay cuts.

In what now looks like a cry for help, BuzzFeed published an article back in March calling the coronavirus pandemic a “media extinction event,” lamenting that ad revenues were falling off a cliff and journalism was struggling to survive.

The company’s financial troubles clearly extend outside the UK and Australia. But the virus is just the coup de grace – the clickbait-driven business model that has come to define even “serious” news outlets has been circling the drain for years.

BuzzFeed was largely known for fluffy listicles and celebrity fodder before it splashed into the “serious news” arena in 2017 with its decision to publish the infamous Steele dossier (better known as the “peepee dossier”) that launched a thousand Russiagate conspiracy theories.

Unlike the New York Times and other mainstream publications that also received the dossier, Buzzfeed opted to publish it without trying to verify its salacious claims.

Its news division topped themselves with more poorly-sourced Russiagate “scoops,” forcing the special counsel’s office to issue rare public denials. But the facts didn’t matter – they were getting clicks and being taken seriously by the media establishment.

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About ron abbass

Because of my last name, there are some who might think I'm a Muslim. I'm an older student of the bible and I regard myself as Christian-other. That is, I was baptized in a Torah-keeping assembly. I'm one who tries his best to follow Yayshua, the Messiah (Christ) by keeping the commandments, the dietary laws, the weekly Sabbath and the annual Sabbaths (Holy Days) instituted and ordained by the great I AM, the Creator-God of Israel. I reject the holidays and festivals invented by the Roman church. Truth-seeking is my present passion. Presently, I do a lot of research into the World Wars, the mass media, the Holocaust, Zionism, Health Issues, 9/11 and the power brokers who are behind the New World Order that is gradually being established mainly in the Western Nations. Many prognosticators (prophets) both secular and religious are warning us that we are living "On the Eve of Destruction" - the last days. There's a very good chance a nuclear tsunami will eventually visit many nations. Peace and blessings to all who love the truth and hate the lies.
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