Sick Of Them: Bouncers Who Play God. (Video Incl)

The following is a featured article in the Toronto Star.


By Jenni Dunning Mar.25, 2011 Toronto Star

An Australian advertising company is giving bouncers a taste of their own medicine with a new commercial that features a man blocking a burly bouncer’s entry to a public restroom, calling it the “VIP entrance.”

The ad is for a chocolate bar called Chokito, a classic chocolate, caramel and crisped rice candy bar from the 1970s that was relaunched in Australia in 2010.

The ad company, JWT Sydney, used real bouncers with no script to “ensure their responses were genuine,” although they were hired to be in the commercials, Alyson Valpone, a JWT spokeswoman based in Singapore, told the Star.

“Aimed at 20- to 25-year-old guys, the ads were all about saying ‘No’ to things that get in the way of having a good time. That’s because Chokito is all about the good stuff.”

At the beginning of the ad, an actor sets up the prank: “At Chokito, we have a slight problem with bouncers who play God, so we’re going to see how they feel when the shoe’s on the other foot,” he says into the camera.

The noticeably less muscular actor then proceeds to block the entrances of a public restroom, gym, and parking garage from several men twice his size.

He stops and asks them to take a couple steps back, even getting one to show his ID. He then makes up reasons why they can’t enter: dress code, members-only, a “girth” restriction.

“I don’t make the rules, man,” he says to one of the bouncers when he protests.

As others who are not in on the joke enter the locations, the actor calls out to them as if they are regulars: “See you, Derek,” and “Janet, how are you doing, darling?”

Mimicking a bouncer denying entrance to a drunk person, the actor asks one of them, “Been to a couple gyms before today? I think you’ve had enough gym for today.”

The Chokito ad campaign, which features nine commercials, began online, with the ads appearing on YouTube, and

It has been “very successful” in Australia and online, said Valpone.

Sales of the chocolate bar tripled in the first three months after the campaign launched and outsold Snickers, she said.

One of the bouncers in the latest ad also appears in a separate one for Chokito, in which he stops an actor from getting inside.

Here’s the video:

About ron abbass

Because of my last name, there are some who might think I'm a Muslim. I'm an older student of the bible and I regard myself as Christian-other. That is, I was baptized in a Torah-keeping assembly. I'm one who tries his best to follow Yayshua, the Messiah (Christ) by keeping the commandments, the dietary laws, the weekly Sabbath and the annual Sabbaths (Holy Days) instituted and ordained by the great I AM, the Creator-God of Israel. I reject the holidays and festivals invented by the Roman church. Truth-seeking is my present passion. Presently, I do a lot of research into the World Wars, the mass media, the Holocaust, Zionism, Health Issues, 9/11 and the power brokers who are behind the New World Order that is gradually being established mainly in the Western Nations. Many prognosticators (prophets) both secular and religious are warning us that we are living "On the Eve of Destruction" - the last days. There's a very good chance a nuclear tsunami will eventually visit many nations. Peace and blessings to all who love the truth and hate the lies.
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